Being a solo small business owner means that often times you’ll want to cut corners on price when you can without sacrificing quality.  Many of us choose to collaborate on projects, thereby sharing the costs and the rewards.  I had been wanting to collaborate on […]

We’ve already touched upon how color and patterns can not only reflect our mood, but change the way we feel.  Another important component of  “dressing for happiness” is the fit of a garment. Is it a coincidence that all superheros wear extremely fitted clothing? Of […]

The ideal woman of the Renaissance as depicted by Peter Paul Rubens was fleshy and pear-shaped, having large hips and smaller breasts to signify fertility and physical and spiritual heartiness. In paleolithic times, she had large breasts and large hips.  When tuberculosis was was rampant […]

It has been scientifically proven that what you wear affects your mood and your mood affects what you wear. Certain colors one (individually or culturally) associates has happy can literally uplift your mood. Since we are all striving for happiness, why not take a step […]

As I’m buying more swim pieces to incorporate into my store and discovering up-and-coming designers, I’m noticing a trend.  In LA, the swimwear tops are very much competing with slinky, casual evening tops-think swimwear meets clubwear. So De Mel’s swim tops exude this, particularly her […]

Hello from your friendly, neighborhood e-commerce store.  Is this an oxymoron?  Of course not.  In fact, it’s the new retail model of the future.  Brick-and-mortar is slowly dying in Washington, DC.  Take a look at Georgetown now and it’s as plain as day.  When corporate giants […]

Bralettes are more popular than ever.  Millennials have embraced them and with the growth of “athleisure” it seems many women are exploring the boundaries outside traditional underwire bras.  Although I tend to be the type that opts for underwire, even I will make and exception […]