Bralettes are more popular than ever. Millennials have embraced them and with the growth of “athleisure” it seems many women are exploring the boundaries outside traditional underwire bras. Although I tend to be the type that opts for underwire, even I will make and exception now and then. For those that can afford to go wire-less (which are generally A, B, and some C cups) and desire something pretty, flirty, and whimsical, I recommend Velvette. Designed in France and manufactured in Latvia, Velvette’s bralettes will take you on a Parisian getaway.
I first met Velvette Sarl at CurveNYC, one of the biggest lingerie and swim shows in the US. I was immediately taken by her lovely printed tulle bralettes. Featured in Galleries Lafayette in Paris, I am happy to carry some of her collection in my store.
While working as a stylist and consultant for various large fashion houses, Velvette, created her own brand of lingerie in 2012 bearing her name. Since then, her ideology has not wavered. In her workshop, she aims to create simple shapes for all women that are comfortable and elegant. Velvette views her creations as a second skin or perfume, becoming one with its wearer. Velvette’s designs are like no other, and it is a pure treat to offer them in our nation’s capital. Now you do not have to go abroad to get a little piece of France.